And -8.8% since Summer 2008.

This has been possible due to our ongoing secondary coding, implementation of our Salon Quality Guarantee and our anti-diversion viral marketing campaign.

This is another big step and we pledge to continue our fight against those who divert Matrix products. Thank you for your continued partnership.

* Percentages based on Information Resources, Inc. Q3 2008 findings versus Q3 2007 and Q2 2008.

Watch a Video from David Craggs  |  Blog on DavidCraggs.com