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November 2008 - 600 STYLISTS. THREE CITIES. TWO DAYS. ONE UNFORGETTABLE EVENT - INDIVIDUALITY '08

View Images 		MATRIX kicked off its first ever global trend tour - IndiviDUALity this fall with an exciting three-city educational road show, exclusive to MATRIX C.R.A.F.T. Elite Salons. The IndiviDUALity event presents the concept that within each of us lives a counterpart with a different style, different attitude, an alter ego about to emerge. The styles created by the MATRIX Global Artistic Design Team expressed this idea - with one cut, one color and multiple styles to reflect the client's own IndiviDUALity.

Discover the versatility of this unique global trend - ask your stylist to create a look that inspires your IndiviDUALity!

Watch IndiviDUALity in action!

Learn more about the event

October 2008 - Victoria Beckham Brings the Pixie

As seen on Victoria Beckham 		Talk about style that's fabulous yet low maintenance! Victoria Beckham continues to impose trends, and Vavoom shares everything you & your stylist need to know to get a styling Pixie at a salon near you.

Is the Pixie right for me?
The pixie is a perfect choice for those individuals with either a square or a triangular face shape...learn more
 
What product & tools do I need to style my Pixie?
Vavoom Products Styling Tools
  • Small Cushion Brush
  • Blow Dryer
How do I learn to style my Pixie?
  • Check out this how-to video and watch Matrix Artistic Educator Ammon Carver teach you how to style your pixie with Vavoom.
  • Visit our Hairstyle Gallery for step-by-step instructions.
  • Visit a salon near you and let the experts do the work!

For salon professionals only: Be in the know, learn how to cut a pixie today!

September 2008 - Platinum C.R.AF.T. REWARDS Salon Receives 2008 Best of Philadelphia Award

View Images 		MATRIX C.R.A.F.T. REWARDS Platinum Member, Ettore Salon & Spa was honored this summer by the U.S Local Business Association with the 2008 Best of Philadelphia Award in the hair salons category. "[We wish] to thank our customers and all the media for making this award possible," says Gary Mastroddi, Co-owner, Ettore Salon & Spa. "We were honored by our customers, community relations and business associates. We will continue to give quality services and commit ourselves to each client satisfaction." The salon and spa, located in the Marriott Downtown Hotel on Market Street, has carried the Matrix product line for 8 years, including Biolage, Sleek.look, Amplify, Vavoom, SOCOLOR & Color Sync. Their stylist team offers multiple services from a shampoo, cut and style to highlights and thermal straightening.

For more information or to make your appointment, contact Ettore Salon & Spa at (215) 928-9010, or visit them at 1201 Market ST, The Marriott Hotel, Philadelphia, PA 19107.
August 2008 - Vavoom is HOT Red Hot!

View Coverage 		The hottest educational event to hit the road - Vavoom kicked off its first ever Vavoom Style Uncensored Tour this summer with an exciting five-city educational road show which opened in Chicago July 14th. More than 550 MATRIX C.R.A.F.T. Rewards Stylists gathered together for an evening of inspirational education taught by MATRIX Artistic Designers Nick Stenson and Ammon Carver. Set in the nation's hottest clubs, Stenson and Carver inspired stylists to take their craft to a new level through 4 new styling techniques featuring recently launched products from Vavoom - ShapeMAKER, Freezing Spray & Switch Flicks. The Vavoom Style Uncensored Tour visited - Chicago, Houston, Los Angeles, Miami, and NYC.

Watch the video!

August 2008 - Matrix Goes Mobile!
We know you are busy and always on the go, and while you don't have as much time to browse Matrix.com as you would like, you still want to be connected to the latest from Matrix. That's why, Matrix brings you mobile text alerts! We will send you twice/month* the latest haircare & styling tips.

To sign up - just text the word MATRIX to 49737.

An example of a text tip we sent recently: Matrix tip: Ask for highlights around ur hairline to brighten ur skin tone & draw attention to ur best features. Call 18887776396 to find a Color expert near u.

Are you a stylist? We have exclusive tips for you, visit our Salon Pro website to find out how to get PRO tips!

*standard rates apply. Opt out any time by responding STOPM to any text.
August 2008 - Make a Statement: You Have Great Hair Because You Won't Settle for Anything Less than Professional Products.

Show your friends by becoming a "fan" of the official MATRIX PAGE on Facebook!

When you join the Matrix Page on Facebook you can participate in these exciting programs:

Product Reviews: Tell us what you think of the latest products!

Seen and Overhead - Salon Edition: Seen or heard anything funny lately in a recent visit to the salon? Please do share!

Become a "Fan" of the official Matrix Page

Love Biolage? There is more!

If you are Beauty Who Loves BIOLAGE,
join our group on Facebook!

This is the official Matrix group for salon clients who are passionate about professional brands like BIOLAGE. Plus, don't forget to post and show off your before/after pictures!

One lucky member of this group will receive a free professional product courtesy of MATRIX! We will pick a winner each month. Tell your friends!

Join today!

Are you a salon professional? We have a special group for you - click to find out more!
July 2008 - SPOTTED - BIOLAGE AT THE MAMMA MIA! THE MOVIE PREMIERE

View Coverage 		VOGUE magazine, BIOLAGE and “MAMMA MIA! THE MOVIE” formed a strategic partnership that was brought to life in the pages of VOGUE and in BIOLAGE salons nationwide. Through this integrated program, BIOLAGE served as the official beauty sponsor of the New York premiere and after-party for “MAMMA MIA! THE MOVIE,” on Wednesday, July 16th at the Ziegfeld Theater.  In addition, Biolage hairstylists Daniel Roldan and Robert Santana were on-hand to get two of the film’s female stars, Rachel McDowall and Ashley Lilley, red carpet ready for the premiere. Also in attendance for the star-studded premiere and after-party was “MAMMA MIA! THE MOVIE” and Biolage Stylers Stylist Contest winner Deborah Scott of JCPenney Salons. Deborah received the full star treatment including walking the “blue” carpet.

WATCH THE STARTS OF MAMMA MIA GETTING GLAM AT THE MATRIX ACADEMY.

July 2008 - MATRIX REPRESENTS AT NAHA 19
Congratulations to Matrix Artistic Designer Nicholas French who took home the 2008 North American Hairstyling Awards win for his Avant Garde Collection. Also nominated this year were Matrix Artistic Designers Brian & Sandra Smith for Master Stylist of the Year. Please browse through their artistic collection.
July 2008 - Calling all Brides-to-be!

View Coverage 		As seen in the July issue of Vogue, Biolage brings you the opportunity to win your own professional wedding day stylist. Just share with us in your own words the wedding hairstyle you have always dreamed of. Biolage is the official beauty sponsor of the summer blockbuster Mamma Mia! The Movie.

Enter the Biolage & Mamma Mia! The Movie contest today!
Watch the Mamma Mia! Trailer!
June 2008 - MATRIX INSPIRES 2,000 STYLISTS "TO C.R.A.FT. YOUR WORLD" AT MATRIX DESTINATION

View Coverage 		On June 1-3 Matrix hosted more than 2,000 salon owners, stylists and business partners for the most-anticipated salon professional educational event of the year in Las Vegas. Top stylists from around the world were challenged to elevate their inspiration and break new grounds with 3 days of progressive education from the most accomplished and creative innovators in the haircare and beauty world, plus networking opportunities and entertaining events.

Through an intimate, 360 degree, approach to education, stylists attended five unique classes where the focus was centered on fulfilling their professional needs in a personalized way through interactive education with individualized attention. With a staff to attendee ratio of 1:3, Destination attendees were immediately welcomed to the Matrix family.

June 2008 - Biolage Gives Back At The Elizabeth Glaser Pediatric AIDS Foundation a Time For Heroes' Celebrity Carnival

View Images 		Biolage joined the Elizabeth Glaser Pediatric AIDS Foundation and other supporters for the Foundation's 19th annual A Time For Heroes Celebrity Carnival in Los Angeles. On a beautiful sunny day in Brentwood on the Wadsworth Theater Grounds, families came together to hang with some of Hollywood’s hottest stars, listen to great music along with a live performance by the Cheetah Girls, play old-fashioned carnival games, and enjoy a banquet of unbelievable food — all to support the fight against pediatric HIV/AIDS.

At Biolage’s botanical oasis, kids and parents decorated Biolage logo potted Bamboo plants with fun stickers and enjoyed Mango and Lime slushies. Also lending a helping hand and their support at the Biolage booth were celebrity “heroes” Lauren Conrad, Whitney Port and Lauren Bosworth – “The Hills” and Khloe Kardashian and Kylie and Kendall Jenner-“Keeping Up With the Kardashians”.

A Time for Heroes is one of the Foundation's most successful events, raising more than $25 million in its history to support the foundation’s work to prevent pediatric HIV infection and to eradicate pediatric AIDS through research, advocacy, and prevention and treatment programs.

May 2008 - VAVOOM & ENTERTAINMENT WEEKLY HOST FALL TV PREVIEW BASH

View Coverage 		On Tuesday May 13, Vavoom and Entertainment Weekly partnered for a third time to host New York’s hottest bash: the third annual Fall TV Preview Party. The event, held at the Bowery Hotel, was transformed into a warm, Vavoom-y lair, with branded geometric mirrors, throw pillows and sculptures created from Vavoom hairspray cans, all tying into the new Vavoom ShapeMaker launch. 

Vavoom celebrity stylist Ammon Carver was also on hand to style "Cashmere Mafia" star Bonnie Somerville's hair for the party and get her red-carpet ready using new Vavoom Shape Maker.

MATRIX C.R.A.F.T. REWARDS salon owners Patti and Paul Meade were also in attendance as Vavoom VIP guest for the evening. The Meades enjoyed walking the red carpet and getting the full star treatment.

Stars from television’s top shows -"Gossip Girl," "Lipstick Jungle," "Friday Night Lights" and "Ugly Betty"- walked the Vavoom Red Carpet, toasted the season with Vavoom cocktails, AND gave back to charity by stopping to sign the DVD wall to benefit the Elizabeth Glaser Pediatric AIDS Foundation.

LEARN THE LATEST LOOKS FROM VAVOOM

May 2008 - MARK, JENNIFER & BIOLAGE ARE PICTURE PERFECT FOR MET BALL
On May 5th, The Metropolitan Museum Costume Institute hosted its annual MET Ball - by far fashion's biggest night, which brings out the who's who of designers and Hollywood's biggest boldface names. Actress Jennifer Connelly turned to Matrix Celebrity Stylist Mark Townsend to get her red-carpet ready for the hi-profile event.

Townsend turned to trusted Biolage to get Jennifer Connelly's effortlessly chic look. To finish the look he used NEW Biolage Shine Endure Spritz to give her hair tons of shine and glisten with all the flashes from the cameras on the red carpet.

April 2008 - Biolage Goes Zero & gives green for Mother's Day
Trees.jpg Matrix proudly supports The Conservation Fund & the Go Zero™ Program. As part of a commitment to go green, Biolage donated $50,000 to help fund Go Zero™, a program that addresses climate change and habitat loss by planting trees to zero-out carbon dioxide emissions. Biolage's donation will help plant more than 9,000 trees and zero out nearly 24 million pounds of carbon dioxide.

How can you help? Make a donation to the conservation fund to offset your carbon footprint. Do the math with the carbonzero™ calculator. Plus, purchase Mother's Day gift sets at a Matrix salon near you - the gift sets are produced with natural kraft fiber and are 100% recyclable in communities that recycle paperboard. Visit our salon locator to find out where you can purchase your Biolage Mother's Day gift set while supplies last!

April 2008 - MARK, CARRIE & BIOLAGE ARE PICTURE PERFECT FOR INSTYLE
Matrix Celebrity Stylist Mark Townsend teamed up with Grammy winner and American Idol winner Carrie Underwood for the cover and inside story in the May issue of InStyle. Mark turned to Biolage, including the NEW Biolage Volumizing Whipped Mousse, featured in "At the Cover Shoot", to make sure Carrie was picture perfect from cover to her six page spread.

More than 5 Million readers will see Mark, Biolage, and Carrie in the May issue of InStyle on newsstands now.

April 2008 - MATRIX PROFESSIONAL HAIRCOLOR IN COSMOPOLITAN
Matrix Professional Haircolor partnered with Cosmopolitan magazine and Cosmopolitan.com for a high-impact advertorial featuring Matrix Artistic Designer Ammon Carver who shares his tips on how to get the most from your salon experience.

More than 9 Million Cosmo readers will be the first to see Matrix Professional Haircolor in a consumer magazine. In addition, readers will be directed to Matrix.com/Cosmo for a chance to win Matrix Professional Haircolor services for 1 year.

April 2008 - Biolage + EmulsiFusion Go YouTube
Tune in to watch Matrix Artistic Designers Daniel Roldan and Nicholas French perform their Biolage EmulsiFusion Styling Techniques on Biolage's own YouTube channel: www.youtube.com/emulsifusion.

Viewers can post comments to tell us what they think and upload their own EmulsiFusion techniques as a video response. Make sure you come back and check Biolage's YouTube channel often as we'll be uploading more EmulsiFusion techniques, "Behind the Scenes" videos, and much more!

April 2008 - Exclusive Vavoom ShapeMaker Webisodes
In addition Matrix has introduced NEW Vavoom Webisodes in support of the launch of NEW Vavoom ShapeMaker™ Shaping Sprays. These new media videos feature Matrix Artistic Designer, Ammon Carver recreating this years red carpet hairstyles worn by A-list celebrities, Jennifer Garner and Marion Cotillard at this year's Oscars.

Visit matrix.com/shapemaker* for hese step-by-step videos which demonstrate how to recreate these styles using ShapeMaker™ along with other Vavoom products and can only be viewed by clients who purchase ShapeMaker™ sprays at a Matrix salon and receive the exclusive access code off the hang tag.
*Don't have a code? Visit our salon locator to find a Matrix salon near you.

March 2008 - MATRIX CELEBRITY STYLIST GETS OSCAR READY ON "GOOD MORNING AMERICA"
Biolage and Matrix celebrity stylist Mark Townsend were featured in "Good Morning America's" annual Oscars "getting ready" segment on February 23rd which showcases how Hollywood's biggest celebrities get ready for awards season's most glamorous red carpet event. Mark utilized Biolage's new Styling collection to give "Good Morning America" anchor Marysol Castro two show-stopping red carpet looks and talked about awards season hair trends.
March 2008 - NEW BIOLAGE STYLERS OWN THE RED CARPET
NEW Biolage Stylers made their debut in Hollywood during 2008 Awards Week. Matrix Celebrity Stylist Mark Townsend created the latest looks for celebrated actresses Amy Adams and Cate Blanchett. Using Emulsifusion techniques, Mark created Amy's Oscar looks on the red carpet as well as for her live musical performance from Disney's Enchanted; and crafted Blanchett's loose, textured chignon for her win at the Independent Spirit Awards. Matrix Artistic Designer Ammon Carver also used Biolage Stylers to style nominee Parker Posey's elegant bob for the Spirit Awards, and was on hand backstage offering last minute Biolage touch-ups to presenters.
March 2008 - BIOLAGE GOES GREEN AT THE INDEPENDENT SPIRIT AWARDS


Biolage professional haircare was proud sponsor of FILM INDEPENDENT'S 2008 Spirit Awards, held on February 23, in Santa Monica, CA. This integrated program was an important way to give a big launch push to NEW Biolage Stylers and building on Biolage's Awards Week tradition of styling Hollywood's hottest celebrities while giving back to charity.

Biolage and Elle Magazine hosted the "Get Glam & Give Back" Salon & Spa at the NEW Thompson Beverly Hills Hotel to kick off "awards week" in Los Angeles. Matrix Celebrity Stylist Mark Townsend along with Matrix Artistic Designers Ammon Carver and Edwin Fontanez were on hand to provide hair services to celebrities. For each celebrity who received a hair service, Biolage is making a donation to the Elizabeth Glaser Pediatric AIDS Foundation.

Biolage also made its mark on-site at the 2008 Independent Spirit Awards as a sponsor - from national broadcast exposure for the brand, to sampling Hollywood royalty including Brad Pitt and Angelina Jolie, to hairstylist touch-ups backstage during the actual awards. Ammon Carver used Biolage Stylers on presenters just before they headed onstage, service that was much appreciated by A-list celebrities.

WATCH THE EVENT VIDEO!
March 2008 - Lucky Readers Get Lucky With Vavoom

View Coverage 		Vavoom Take Me Higher Root Riser, Vavoom Freezing Spray and Vavoom Sheer Size Volumizing Gel are all featured in this month's issue of Lucky but only 400 Lucky readers will win the complete line of Vavoom as part of the March "Lucky Breaks: More Great Giveaways."
March 2008 - Matrix Professional Haircolor Breaks New Grounds In Consumer Advertising


View Coverage 		For the first time ever Matrix is advertising Professional Haircolor in a consumer magazine. Matrix Color partnered with Lucky magazine for a high-impact advertorial featuring Matrix Artistic Designer Ammon Carver to show how haircolor is Spring's most important accessory Lucky readers tips on getting a "Head Start on Spring". Readers were also able to use Matrix Color branded stickers to keep tabs on all their March issue must-haves.

More than 2.5 Million Lucky readers will be the first to see Matrix Professional Haircolor in a consumer magazine. In addition, readers will be directed to Matrix.com/Lucky for a chance to win a $750 gift card and a Biolage Colorcare gift set.

March 2008 - Matrix Artistic Designer Errol Douglas Recieves Honor From Queen of England


View Coverage 		On February 13, Matrix Global Artistic Designer, Errol Douglas attended a ceremony at Buckingham Palace to receive an Member of the Order of the British Empire (MBE) for services to hairdressing. Douglas, whose Knightsbridge salon celebrates its 10th birthday this year, is just 43 years old has already won or been nominated for several of the world's most coveted hairdressing awards. Says Errol: "It's an amazing honour to be awarded the MBE, but I've received for it my industry, not for me personally. It gives inspiration to young hairdressers who want to get into the profession, and it furthers what I'm doing in my industry to raise its profile as a fantastic profession to work in. For me, it's all about education, passing on what I know to the people I train, and helping young people to achieve their hairdressing career dreams. The whole day was quite surreal, but absolutely brilliant!"

Errol's A-List clients include Uma Thurman, and Naomi Campbell.

February 2008 - Biolage On "TODAY Show"
Today Show Beauty Expert Jenn Falik named NEW Biolage Cooling Mint Oil Control Treatment a great way to extend a blowout and refresh hair in her segment on how to fake a flawless look. More than 6.2 Million viewers saw Biolage on America's number one morning show, which aired January 31st.
January 2008 - Townsend Tips On 'Getting Award Show Gorgeous'

View Coverage 		In the January 21, 2008 issue of Us Weekly, Matrix Celebrity Stylist Mark Townsend named his must-have products for styling A-List client Cate Blanchett - Vavoom Gold Heat and Sleek.look Deep Moisture Mask.
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