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April 2008 - Biolage Goes Zero & gives green for Mother's Day

Matrix proudly supports The Conservation Fund & the Go Zero™ Program. As part of a commitment to go green, Biolage donated $50,000 to help fund Go Zero™, a program that addresses climate change and habitat loss by planting trees to zero-out carbon dioxide emissions. Biolage's donation will help plant more than 9,000 trees and zero out nearly 24 million pounds of carbon dioxide.

How can you help? Make a donation to the conservation fund to offset your carbon footprint. Do the math with the carbonzero™ calculator. Plus, purchase Mother's Day gift sets at a Matrix salon near you - the gift sets are produced with natural kraft fiber and are 100% recyclable in communities that recycle paperboard. Visit our salon locator to find out where you can purchase your Biolage Mother's Day gift set while supplies last!

April 2008 - MARK, CARRIE & BIOLAGE ARE PICTURE PERFECT FOR INSTYLE

Matrix Celebrity Stylist Mark Townsend teamed up with Grammy winner and American Idol winner Carrie Underwood for the cover and inside story in the May issue of InStyle. Mark turned to Biolage, including the NEW Biolage Volumizing Whipped Mousse, featured in "At the Cover Shoot", to make sure Carrie was picture perfect from cover to her six page spread.

More than 5 Million readers will see Mark, Biolage, and Carrie in the May issue of InStyle on newsstands now.

April 2008 - MATRIX PROFESSIONAL HAIRCOLOR IN COSMOPOLITAN

Matrix Professional Haircolor partnered with Cosmopolitan magazine and Cosmopolitan.com for a high-impact advertorial featuring Matrix Artistic Designer Ammon Carver who shares his tips on how to get the most from your salon experience.

More than 9 Million Cosmo readers will be the first to see Matrix Professional Haircolor in a consumer magazine. In addition, readers will be directed to Matrix.com/Cosmo for a chance to win Matrix Professional Haircolor services for 1 year.

April 2008 - Biolage + EmulsiFusion Go YouTube

Tune in to watch Matrix Artistic Designers Daniel Roldan and Nicholas French perform their Biolage EmulsiFusion Styling Techniques on Biolage's own YouTube channel: www.youtube.com/emulsifusion.

Viewers can post comments to tell us what they think and upload their own EmulsiFusion techniques as a video response. Make sure you come back and check Biolage's YouTube channel often as we'll be uploading more EmulsiFusion techniques, "Behind the Scenes" videos, and much more!

April 2008 - Exclusive Vavoom ShapeMaker Webisodes

In addition Matrix has introduced NEW Vavoom Webisodes in support of the launch of NEW Vavoom ShapeMaker™ Shaping Sprays. These new media videos feature Matrix Artistic Designer, Ammon Carver recreating this years red carpet hairstyles worn by A-list celebrities, Jennifer Garner and Marion Cotillard at this year's Oscars.

Visit matrix.com/shapemaker* for hese step-by-step videos which demonstrate how to recreate these styles using ShapeMaker™ along with other Vavoom products and can only be viewed by clients who purchase ShapeMaker™ sprays at a Matrix salon and receive the exclusive access code off the hang tag.
*Don't have a code? Visit our salon locator to find a Matrix salon near you.

March 2008 - MATRIX CELEBRITY STYLIST GETS OSCAR READY ON "GOOD MORNING AMERICA"

Biolage and Matrix celebrity stylist Mark Townsend were featured in "Good Morning America's" annual Oscars "getting ready" segment on February 23rd which showcases how Hollywood's biggest celebrities get ready for awards season's most glamorous red carpet event. Mark utilized Biolage's new Styling collection to give "Good Morning America" anchor Marysol Castro two show-stopping red carpet looks and talked about awards season hair trends.

March 2008 - NEW BIOLAGE STYLERS OWN THE RED CARPET

NEW Biolage Stylers made their debut in Hollywood during 2008 Awards Week. Matrix Celebrity Stylist Mark Townsend created the latest looks for celebrated actresses Amy Adams and Cate Blanchett. Using Emulsifusion techniques, Mark created Amy's Oscar looks on the red carpet as well as for her live musical performance from Disney's Enchanted; and crafted Blanchett's loose, textured chignon for her win at the Independent Spirit Awards. Matrix Artistic Designer Ammon Carver also used Biolage Stylers to style nominee Parker Posey's elegant bob for the Spirit Awards, and was on hand backstage offering last minute Biolage touch-ups to presenters.

March 2008 - BIOLAGE GOES GREEN AT THE INDEPENDENT SPIRIT AWARDS

Biolage professional haircare was proud sponsor of FILM INDEPENDENT'S 2008 Spirit Awards, held on February 23, in Santa Monica, CA. This integrated program was an important way to give a big launch push to NEW Biolage Stylers and building on Biolage's Awards Week tradition of styling Hollywood's hottest celebrities while giving back to charity.

Biolage and Elle Magazine hosted the "Get Glam & Give Back" Salon & Spa at the NEW Thompson Beverly Hills Hotel to kick off "awards week" in Los Angeles. Matrix Celebrity Stylist Mark Townsend along with Matrix Artistic Designers Ammon Carver and Edwin Fontanez were on hand to provide hair services to celebrities. For each celebrity who received a hair service, Biolage is making a donation to the Elizabeth Glaser Pediatric AIDS Foundation.

Biolage also made its mark on-site at the 2008 Independent Spirit Awards as a sponsor - from national broadcast exposure for the brand, to sampling Hollywood royalty including Brad Pitt and Angelina Jolie, to hairstylist touch-ups backstage during the actual awards. Ammon Carver used Biolage Stylers on presenters just before they headed onstage, service that was much appreciated by A-list celebrities.

March 2008 - Lucky Readers Get Lucky With Vavoom

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Vavoom Take Me Higher Root Riser, Vavoom Freezing Spray and Vavoom Sheer Size Volumizing Gel are all featured in this month's issue of Lucky but only 400 Lucky readers will win the complete line of Vavoom as part of the March "Lucky Breaks: More Great Giveaways."

March 2008 - Matrix Professional Haircolor Breaks New Grounds In Consumer Advertising

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For the first time ever Matrix is advertising Professional Haircolor in a consumer magazine. Matrix Color partnered with Lucky magazine for a high-impact advertorial featuring Matrix Artistic Designer Ammon Carver to show how haircolor is Spring's most important accessory Lucky readers tips on getting a "Head Start on Spring". Readers were also able to use Matrix Color branded stickers to keep tabs on all their March issue must-haves.

More than 2.5 Million Lucky readers will be the first to see Matrix Professional Haircolor in a consumer magazine. In addition, readers will be directed to Matrix.com/Lucky for a chance to win a $750 gift card and a Biolage Colorcare gift set.