Six months after launch, Matrix Men was at the Superbowl -- hosting the hottest party Superbowl Weekend and appearing in the most anticipated magazine issue of the year.

Matrix Men sponsored the Sports Illustrated Superbowl Party on SuperBowl Eve. More than 500 of Miami's glitterati partied the night away at ‘The Fifth’ night club in Miami.  Celebrities and star athletes included Venus and Serena Williams, Jimmy Buffet, Kenny Chesney, Archie Manning, Paul Rudd, Sports Illustrated Swimsuit models Marissa Miller and Brooklyn Decker and NFL greats.  In addition, top DSC's including Jameson Kennedy, Distributor Sales Consultant-State Beauty Supply and Jennifer Mancini, Distributor Sales Consultant- Schoeneman Beauty Supply,  and salons from around the country joined Francesca Raminella and Matrix Men for the fun-filled ‘big game’ weekend – walked the red carpet and got the full ‘MVP’ treatment.

Also attending the party were the hottest women on the planet, the Sports Illustrated Swimsuit Models.  The Swimsuit Issue went on sale 2/14. More than 30 million Matrix Men will see our ad and the integrated advertising program got more than 100,000,000 media impressions.