As part of the partnership between Vavoom and Elle magazine, Legally Blonde The Musical’s media sponsor, Elle will feature a 6-page Vavoom advertorial in the June 2007 issue, on newsstands now. The advertorial will feature the three female leads getting styled with Vavoom by Matrix Artists Designers, Daniel Roldan and Ammon Carver,at the Matrix Global Academy.

To build on the multiplatform effort, Matrix has created a dedicated website for the Vavoom sponsorship, Paulettessalon.com (named after the Matrix salon-owner and stylist, Paulette, in the musical). Paulettessalon.com features 4 Legally Blonde inspired looks and their techniques, tips on how to talk to your stylist and a stylist-client sweepstakes.

The contestant with the best story of the bond between them and their hairstylist will win a three-night stay in New York City, a Vavoom make-over at the Matrix Global Academy, $500 spending spree, and tickets to Legally Blonde the Musical for them and their hairstylist.