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October 2008
BIOLAGE GOES GRE.E.E.N
Local Hair Salons Partner with Biolage and the Conservation Fund to Raise Money for the J.N. “Ding” Darling National Wildlife Refuge and Support the Biolage Go GRE.E.E.N Campaign September 15, 2008 (Sanibel Island, Florida) Over 60 hairstylists from three Sanibel...

September 2008
IndiviDUALity: A MATRIX GLOBAL TREND REINTERPRETED
WHAT: Within each of you lives a counterpart with a different style, different attitude, an alter ego about to emerge. It’s the duality- a rich, full, fascinating dimension within you…that reflects your one of a kind individuality....

VAVOOM STYLE UNCENSORED TOUR
August 18, 2008 (New York, New York) Vavoom is HOT Red Hot! The hottest educational event to hit the road - Vavoom kicked off its first ever Vavoom Style Uncensored Tour this summer with an exciting five-city educational road...

August 2008
THE POWER OF ORANGE...
INTRODUCING New & Improved SLEEK.LOOK to INSTANTLY SMOOTH, REPAIR DAMAGE AND FIGHT FRIZZ AROUND THE CLOCK Getting your hair to look perfectly straight and sleek – that’s easy. Keeping your hair perfectly straight and sleek all day and all night...

POWER TOOLS
Introducing Two New Styling Aids From MATRIX MEN Finally, men are getting the options they deserve. From hair gel and putty to pomade and wax, MATRIX MEN is helping guys everywhere power-up their style with the launch of Switch Up...

DON'T FLAKE ON STYLE
Introducing New BIOLAGE scalpthérapie Antidandruff, A Fresh Solution For Unfashionable Flakes Is your dandruff the only thing standing between you and a closet full of basic black? If you’re ready to put flakes behind you for good, Biolage introduces scalpthérapie...

MATRIX GOES MOBILE
Giving Stylists Education In The Palm Of Their Hand New York, NY July 29, 2008 - MATRIX is redefining the relationship between educators, stylists, salon clients and the leading professional hair care and hair color company in the United States with...

July 2008
BIOLAGE & VOGUE MAGAZINE ANNOUNCE SPONSORSHIP OF UNIVERSAL PICTURES' "MAMMA MIA! THE MOVIE"
New York (July 18, 2008) – VOGUE magazine, BIOLAGE professional hair care and “MAMMA MIA! THE MOVIE” formed a strategic partnership that was brought to life in the pages of VOGUE and in BIOLAGE salons nationwide. Through this integrated program,...

June 2008
MATRIX INSPIRES 2,000 STYLISTS "TO C.R.A.FT. YOUR WORLD" AT MATRIX DESTINATION
On June 1-3 Matrix hosted more than 2,000 salon owners, stylists and business partners for the most-anticipated salon professional educational event of the year in Las Vegas. Top stylists from around the world were challenged to elevate their inspiration and...

Biolage Gives Back At The Elizabeth Glaser Pediatric AIDS Foundation a Time For Heroes' Celebrity Carnival
On June 8, 2008 Biolage joined the Elizabeth Glaser Pediatric AIDS Foundation and other supporters for the Foundation’s 19th annual A Time For Heroes Celebrity Carnival in Los Angeles. On a beautiful sunny day in Brentwood on the Wadsworth Theater...

April 2008
SHAPE UP & SWITCH OUT
Flex Your Style with Two NEW Shapemaker Shaping Sprays and Switch Flicks from VAVOOM From stilettos and skinny jeans to flirty dresses, your look changes from day to day, so why should your hairstyle be locked into place? Now, VAVOOM...

STRENGTHEN YOUR STYLE SAAVY
Biolage Introduces Five New All-Star Styling Products Everyone knows that the perfect hairstyle starts with the products you use to achieve it, so Biolage has created five new hairstylist-approved styling products. These professional tools will help empower men and women...

INTRODUCING NEW & IMPROVED BIOLAGE FORTETHÉRAPIE
STRENGTHEN YOUR HAIR BACK TO BEAUTIFUL WITH THE LATEST BRAZILIAN BEAUTY SECRET Gisele Bundchen. Adriana Lima. Alessandra Ambrosio. These Brazilian supermodels have more in common than just their curvaceous bodies -- their strong, healthy, fabulous-looking hair is envied by women...

BIOLAGE JOINS THE FIGHT AGAINST GLOBAL WARMING...
Get Salon Beautiful and Give Back With Six New Limited Edition Gift Sets Every year, the average American emits approximately 20 tons of carbon dioxide – hardly a small amount of damage to the environment. By planting trees to offset...

March 2008
MATRIX HOSTS KIDS CUT-A-THON AT GLOBAL ACADEMY TO BENEFIT EGPAF
Matrix hosted its first "Give Big" Kids Cut-A-Thon at the Matrix Global Academy on Sunday, March 2nd. The event helped raise $10,000 for the Elizabeth Glaser Pediatric AIDS Foundation. Additionally, the national "Give Big" Kids Cut-A-Thon will take place...

January 2008
WELCOME TO THE NEW MATRIX C.R.A.F.T. REWARDS LOYALTY PROGRAM
(New York, New York) Matrix is pleased to introduce their new and unique loyalty program, MATRIX C.R.A.F.T. REWARDS. Designed to recognize and reward each salon for their passion and dedication to Matrix, MATRIX C.R.A.F.T. REWARDS will serve to help salons...

KEEP YOUR HAIR IN MINT CONDITION
Introducing BIOLAGE scalpthérapie Cooling Mint, A New Product Range to Invigorate the Scalp and Senses If you need a quick fix, skip that second cup of coffee, and instead, reach for your shampoo and conditioner to help get you...

October 2007
MATRIX DONATES $175K TO SUPPORT THE ELIZABETH GLASER PEDIATRIC AIDS FOUNDATION IN GLOBAL FIGHT AGAINST AIDS
Hollywood’s Professional Brand of Choice Fuses Cause Marketing, Salons & Celebrity as Organization’s Exclusive Hair Care Sponsor Matrix, the country’s leading professional haircare brand, will serve as the official hair care sponsor of the Elizabeth Glaser Pediatric AIDS Foundation...

August 2007
Matrix Introduces the Chocolate Cherry Collection from SoColor and Color Sync
SURRENDER TO CHOCOLATE Matrix Introduces the Chocolate Cherry Collection from SoColor and Color Sync Rich, Tempting, Decadent... Chocolate has always been the ultimate indulgence and guilty pleasure. This Spring, Matrix will indulge brunettes everywhere with the launch of the...

June 2007
Introducing The NEW Amplify Styling Collection with Patented Thixel Thickening Technology
BOOST THE BASE & TURN UP THE VOLUME Introducing The NEW Amplify Styling Collection with Patented Thixel Thickening Technology Thicker, fuller hair with lasting volume is now within reach with the NEW and Improved Amplify Styling Range. Formulated with...

May 2007
L'ORÉAL USA ACQUIRES BEAUTY ALLIANCE, L.L.C. TO FORM NEW BUSINESS UNIT OF ITS PROFESSIONAL PRODUCTS DIVISION
New York, NY (April 12, 2007) - L'Oréal USA, Inc., a subsidiary of L'Oréal S.A., the world's largest beauty company, has acquired 100% of Beauty Alliance L.L.C., in which it had taken a 30% minority interest last July. Beauty Alliance...

GET A HOLD ON YOUR HAIR
MATRIX MEN Introduces New FirmFix™ Extra Strong Hold Styling Gel to Lock In Your Look Although it may be impossible to control everything in life, men everywhere are now one step closer to achieving and securing the ultimate style with...

LIMITED EDITION BIOLAGE SUNSORIALS
Introducing NEW Protective Sun Gel and Daily UV Hair Mist The Best-Selling Range Splashes Back Into Salons… Just In Time For Summer! It’s back to the beach for Biolage. Hot off the heels of last year’s incredibly successful introduction to...

March 2007
Matrix Introduces Prizms.PLUS
For Hair That Will Outshine the Brightest Stars PRODUCT: The ultimate triple threat, Prizms.PLUS gets clients “Red Carpet Ready” DESCRIPTION: with a lasting coat of luminous color, shine and conditioning before they leave the salon. The hypershine semi-permanent color gloss...

February 2007
PUT YOUR MEMORY TO THE TEST
Introducing Shade Memory, The NEW Professional Color Maintenance Collection To Address Each Shade’s Specific Needs You don’t trust just any colorist to give you the perfect hue, so why take a chance on color maintenance? Don’t be disappointed by color...

January 2007
INTRODUCING THE NEXT BIG THING: NEW VAVOOM BUST OUT BODY
Innovative Shampoo & Conditioner Lift and Support Your Locks to Create Hair Cleavage You never see flat, bodiless hair on the red carpet, so why settle for limp locks in your own life? The cult-favorite Vavoom styling range is finally...

October 2006
ACHIEVE ULTIMATE FULL-BODIED RED CARPET GLAMOUR...
Introducing New Biolage volumathérapie Cera-Repair Pro4 and Cera-Repair Introducing New Biolage volumathérapie Cera-Repair Pro4 and Cera-Repair Revitalize and repair hair while also giving it a natural boost with new Biolage volumathérapie Cera-Repair Pro4, an in-salon treatment, and volumathérapie Cera-Repair, an...

THE BIG BOUNCE: BIOLAGE INTRODUCES NEW VOLUMATHERAPIE BODIFYING CREME GEL FOR SHINY, NATURALLY FULL HAIR
Bouncy, shiny, voluminous hair is a must for Hollywood’s leading ladies, making NEW BIOLAGE volumathérapie Bodifying Crème Gel the quick ticket to Oscar-worthy hair. The ultimate workable blow-drying gel, BIOLAGE volumathérapie Bodifying Crème Gel is a medium-hold styling crème that...

August 2006
RED CARPET RUNDOWN: MATRIX PAINTS THE TOWN WITH A SEASON'S WORTH OF COLOR LAUNCHES
Just in time for Fall’s vibrant foliage, salon professional leader Matrix is preparing to turn heads with its own colors. “As the color authority, Matrix is reaffirming its category leadership with a trio of key launches,” stated Brooke Carlson, SVP...

MATRIX.COM BREAKS NEW GROUND WITH AN INNOVATIVE ONLINE SALON PROFESSINAL RECRUITMENT SITE AND AN INTERNET 'OSCAR'
Just on the heels of sell-out educational event Matrix Destination, Matrix continues to underscore its commitment to salon professionals as the brand's Integrated Communications team announces the launch of a new Matrix job search site, www.clubmatrix.com/joblink. Enabling salon professionals from...

July 2006
RED CARPET CONDITION FROM THE INSIDE OUT
Introducing Sleek.look Smooth Recovery Treatment They say that beauty comes from within, and with Matrix Sleek.look’s first-ever reparative product, NEW Smooth Recovery Treatment, the same is true for beautiful hair. Working to repair hair from the inside out, single-dose Smooth...

June 2006
INTRODUCING MATRIX MEN
A Professional Hair Care Range to Help Every Man Take Control of His Style Finally, men everywhere can have the hair products they’ve been wanting as Matrix, the leading professional hair care company, now delivers patented technology and expertise...

May 2006
Curls Bounce Back with NEW All-Day Reactivator and Curl.life Body-Shaping Foam
Attention all curls: this summer MATRIX is elevating the level of control and definition with NEW Curl.life Body-Shaping Foam and NEW Curl.life All-Day Reactivator. These lightweight finishing products, combined with the entire Curl.life line, provide a regimen for all hair...

INTRODUCING LIMITED-EDITION BIOLAGE SUNSORIALS:
Dive Into Summer with Total Hair Protection Ultimate sun protection is no longer limited to face and body. This May, a European beauty secret is hitting U.S. salons - and beaches - as the number one salon brand introduces limited-edition...

January 2006
SEAL OF APPROVAL: BIOLAGE Introduces New hydrathérapie Hydra-Seal Leave-In Crème to Condition and Control Dry, Stressed Hair
You never see a hair out of place on the big screen - so what's the star secret? Get tresses worthy of rave reviews with New BIOLAGE hydrathérapie Hydra-Seal Leave-In Crème, a lightweight styling cream that instantly finishes hair for...

DON'T LET YOUR GUARD DOWN... Preserve and Protect Your Vibrant Color with New BIOLAGE colorcarethérapie Shielding Shine Mist
Hair that isn't protected is never ready for its close-up. With Hollywood's constant flashbulb frenzy, today's mega-watt stars need extra help to keep hair ultra-shiny. Formulated to protect hair from fading and unwanted free-radical damage while adding glossy shine, BIOLAGE...

GLAMOROUS HAIR IS ON THE RISE. INTRODUCING VAVOOM'S TAKE ME HIGHER ROOT RISER
Hollywood, make room for big, glamorous hair! With new Take Me Higher Root Riser, the latest addition to Vavoom's best-selling Volumizing Collection, hair is ready for its red carpet close-up in one direct shot. Taking voluminous hair to the next...