January 2006 - DON'T LET YOUR GUARD DOWN... Preserve and Protect Your Vibrant Color with New BIOLAGE colorcarethérapie Shielding Shine Mist

Hair that isn't protected is never ready for its close-up. With Hollywood's constant flashbulb frenzy, today's mega-watt stars need extra help to keep hair ultra-shiny. Formulated to protect hair from fading and unwanted free-radical damage while adding glossy shine, BIOLAGE colorcarethérapie Shielding Shine Mist is the new must-have product for red-carpet prep.

BIOLAGE colorcarethérapie Shielding Shine Mist is a light-weight, no-hold spray that preserves the longevity of color-treated hair while also draping it with shimmering shine and controlling frizz and fly-aways. Featuring a blend of botanical ingredients including Wheat Germ, Soybean and Citrus oils, the formula helps to detangle, strengthen and soften hair - while enhancing the radiance of any hair color. Simply spritz BIOLAGE colorcarethérapie Shielding Shine Mist on dry hair and prepare to dazzle with brilliantly lustrous locks.

"My clients are always looking for ways to keep color from fading in between salon visits" says
Matrix Celebrity Colorist Jennifer J. "I love the new BIOLAGE colorcarethérapie Shielding Shine Mist because it gives hair a vibrant, healthy looking sheen - and, more importantly, preserves and protects color thanks to UV filters and Sunflower oil."

BIOLAGE colorcarethérapie Shielding Shine Mist boasts the following additional benefits for any hue or hair type:

• Heat protection while styling
• Shine agents to smooth hair and control frizz in addition to adding high shine

BIOLAGE colorcarethérapie Shielding Shine Mist retails for $13.95 / 4.2 oz and will be available in salons in March 2006.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Color.smart, Sleek.look, Curl.life, Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth.

For additional information or to locate a Matrix Salon, please call 1.800.6.MATRIX.

For additional information, please contact ALISON BROD PUBLIC RELATIONS' Kim Kulik at 212.230.1800, or MATRIX's Suzy Stagl at 212.973.5374.