January 2006 - SEAL OF APPROVAL: BIOLAGE Introduces New hydrathérapie Hydra-Seal Leave-In Crème to Condition and Control Dry, Stressed Hair

You never see a hair out of place on the big screen - so what's the star secret? Get tresses worthy of rave reviews with New BIOLAGE hydrathérapie Hydra-Seal Leave-In Crème, a lightweight styling cream that instantly finishes hair for ultra-moisturized and silky strands.

With BIOLAGE hydrathérapie Hydra-Seal Leave-In Crème, hair receives an immediate infusion of moisture even as key ingredient Soy proteins penetrate, helping to boost elasticity from the inside out. Also featuring Wheat Germ to help detangle and condition, and Sea Kelp and Aloe Vera to improve manageability and leave hair soft and under control, the formula smoothes the cuticle so hair looks and feels healthy.

"Dry hair and split ends are a big problem for women as avoiding harsh elements entirely is impossible," said Paul Smith, Matrix Vice President of Education. "New BIOLAGE Hydra-Seal Leave-In Crème finally provides a solution to this nearly ubiquitous problem, easily giving women the soft, smooth, healthy hair they desire to look good."

In addition, this multi-functional product:

• Works to tame frizz and flyaways


• Provides heat protection


• Makes styling of hair easier thanks to gentle shaping polymers

To use, simply work a small amount of Hydra-Seal Leave-In Crème through damp hair after conditioning and style as usual. For added control and moisture, re-apply to hair throughout the day.

BIOLAGE hydrathérapie Hydra-Seal Leave-In Crème retails for $13.95 / 8.5 oz and will be available in salons in February 2006.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Color.smart, Sleek.look, Curl.life, Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth.

For additional information or to locate a Matrix Salon, please call 1.800.6.MATRIX or log onto www.matrix.com.

For additional information, please contact ALISON BROD PUBLIC RELATIONS' Kim Kulik
at 212.230.1800, or MATRIX PUBLIC RELATIONS' Suzy Stagl at 212.973.5374.