May 2006 - INTRODUCING LIMITED-EDITION BIOLAGE SUNSORIALS:

Dive Into Summer with Total Hair Protection

Ultimate sun protection is no longer limited to face and body. This May, a European beauty secret is hitting U.S. salons - and beaches - as the number one salon brand introduces limited-edition Biolage Sunsorials, a haircare range designed to protect and repair hair from the harmful effects of sun, salt and chlorine.

Originally developed for Italy's sun-drenched coasts, BIOLAGE Sunsorials boast a unique combination of antioxidant-rich sunflower seed extracts and scientifically-advanced UV filters to battle environmental damage. The products are perfect for daily use on all hair types, thanks to lightweight formulas that condition and protect hair without weighing it down. Luminescent textures and an ultra-beach-y, coconut twist on Biolage's famous fragrance guarantee a luxurious sun experience.

The limited edition BIOLAGE Sunsorials product range includes:

• After Sun Shampoo ($9.95/8.5 oz.) - this gentle formula removes salt and chlorine without stripping hair color, while also providing lightweight conditioning polymers and restoring hydration and shine for soft, silky and manageable hair.


• Sun Repair Treatment ($13.95/5.1 oz.) - an indulgent, vitamin-packed creme that mends hair via a dual-action (internal and external) system, leaving tresses smooth and tangle-free.


• Protective Hair Oil ($13.95/5.1 oz.) - this water-repellant mist relies on Vitamin E oil to prevent the drying effects of sun, chlorine and saltwater, and to give hair extra shine and moisture.

And, for the roughly 60% of American women that color their hair, BIOLAGE Sunsorials are ideal as all three products contain UV filters to prevent fading and damage to colored hair.

Sunsorials Stylist Tip from Nicholas French, Matrix Artistic Designer:
"While designed for beach and pool, the entire Biolage Sunsorials range protects hair during all outdoor activities, including skiing, golf and biking. Protective Hair Oil in particular creates a barrier against environmental elements, and helps preserve hair's color and vibrancy. Simply mist over entire head after styling - and receive the added bonus of exceptional shine."

LIMITED EDITION BIOLAGE Sunsorials will be available in salons nationwide beginning in May 2006 - while supplies last. To locate a Matrix salon, please call 1.800.6.MATRIX or log onto www.biolage.com.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Color.smart, Sleek.look, Curl.life, Amplify, Trix, Vavoom, ColorSync, Logics, SoColor and Opti.smooth. MATRIX professional products are available only in salons.

For additional information, please contact Matrix PR:
Suzy Stagl at 212.973.5374, or Natasha Perez at 212.973.5257.