May 2006 - Curls Bounce Back with NEW All-Day Reactivator and Curl.life Body-Shaping Foam

Attention all curls: this summer MATRIX is elevating the level of control and definition with NEW Curl.life Body-Shaping Foam and NEW Curl.life All-Day Reactivator. These lightweight finishing products, combined with the entire Curl.life line, provide a regimen for all hair types to recharge curls while keeping hair soft and frizz-free.

Start the day off right with a weightless styler like Curl.life Body-Shaping Foam that pumps up body and moisturizes hair for smooth contours.

• Anionic polymers that control curls and resist humidity, plus intense shine boosters create polished curls with long-lasting hold.


• Silk conditioners and cationic polymers target specific areas in need of conditioning to nourish locks and preserve radiance day and night.

From beach to red-carpet, keep locks looking fresh with Curl.life All-Day Reactivator. This light activating mist revives curl definition, restores shine and can be re-applied throughout the day whenever your style needs a boost.

• Cationic conditioning agents combined with lightweight silicones result in refreshed curls that are luminous at every curve.


• "Stylists consider this product a summer style saver," says Matrix Educator Michael St Onge, "It can be used whether hair is up or down for lasting frizz-free control without a product feel so curls look recharged but touchable." With just a light misting over any style, this tool provides the ultimate quick fix no matter how long those summer nights last.

Curl.life Body-Shaping Foam and Curl.life All-Day Reactivator retail for $13.95 and will join the existing Curl.life products (Shampoo, Conditioner, Extra Intense Conditioner, Contouring Cream, Contouring Milk, Everyweather Hairspray and Spiraling Spray-Gel) in-salon beginning June 2006

MATRIX, the leading professional hair care company in the United States, is a division of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Color.smart, Sleek.look, Curl.life, Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth. For additional information or to locate a Matrix Salon, please call 1.800.6.MATRIX or log onto www.matrix.com.