July 2006 - RED CARPET CONDITION FROM THE INSIDE OUT

Introducing Sleek.look Smooth Recovery Treatment

They say that beauty comes from within, and with Matrix Sleek.look’s first-ever reparative product, NEW Smooth Recovery Treatment, the same is true for beautiful hair. 

Working to repair hair from the inside out, single-dose Smooth Recovery Treatments deeply penetrate even the most damaged, curly, frizzy, dry or coarse manes to transform them into salon-smooth, sleek tresses.

These powerful tubes keep hair soft, shiny, static-free and protected from humidity, thanks to a concentrated blend of nourishing ingredients like Ceramides and Apricot and Coconut oils.

To use, massage the treatment evenly into wet hair after shampooing with Sleek.look Shampoo.  Treatment should be left on for 2-3 minutes before being rinsed and finished with Sleek.look Conditioner.  Use at least one a week for best results on hair that is regularly heat-styled; continuous use results in lasting, cumulative benefits.

Stylist Tip: For an added sensorial experience, place the treatment tube in a cup of hot water for one minute before using.  

New Sleek.look Smooth Recovery Treatment retails for $16.95 / five treatments (a five-week supply) and will be available in salons in September 2006.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.   Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Matrix Men, Color.smart, Sleek.look, Curl.life, Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth.

For additional information or to locate a Matrix Salon, please call 1.800.6.MATRIX go to http://www.matrix.com/find_a_salon

For additional information, please contact Kim Kulik at ALISON BROD PUBLIC RELATIONS
at 212.230.1800, or Natalie Navarre at MATRIX PUBLIC RELATIONS at 212.973.5257.