Bouncy, shiny, voluminous hair is a must for Hollywood’s leading ladies, making NEW BIOLAGE volumathérapie Bodifying Crème Gel the quick ticket to Oscar-worthy hair.

The ultimate workable blow-drying gel, BIOLAGE volumathérapie Bodifying Crème Gel is a medium-hold styling crème that instantly provides bouncy, super-moisturized and silky strands via an airless pump delivery system.  Boasting a heat-activated, unique gel-to-crème formula, it offers the hold and shaping of a gel with the softness and clean feel of a crème.  The revolutionary formula also allows for layered application as the gel-crème transformation makes it easier than ever to build style without weighing hair down.  With each pump, hair receives an immediate infusion of volume, for natural lift and enhanced body, and shine, thanks to ingredients such as uplifting Eucalyptus and stimulating Ginger.  Rice, Milk Thistle and Bamboo Milk - as well as bodifying polymers, ceramides and proteins - play supporting roles to create lightweight volume and conditioning that will last all day and well into the night.

BIOLAGE volumathérapie Bodifying Crème Gel is a multi-functional, heat-activated product that:

• Makes achieving voluminous, conditioned hair a snap
• Works to protect hair from humidity
• Provides heat protection
• Creates volume and shine without weight or sticky residue

To use, simply work a small amount of BIOLAGE volumathérapie Bodifying Crème Gel through damp hair after conditioning and style as usual. 

BIOLAGE volumathérapie Bodifying Crème Gel retails for $13.95/3.4 oz. and will be available in salons in October 2006.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.   Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Matrix Men, Color.smart, Sleek.look, Curl.life, Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth.

For additional information or to locate a Matrix Salon, please call 1.800.6.MATRIX or go to www.matrix.com/find_a_salon.

For additional information, please contact Kim Kulik at ALISON BROD PUBLIC RELATIONS
at 212.230.1800, or Natalie Navarre at MATRIX PUBLIC RELATIONS at 212.973.5257.