October 2006 - ACHIEVE ULTIMATE FULL-BODIED RED CARPET GLAMOUR...

Introducing New Biolage volumathérapie Cera-Repair Pro4 and Cera-Repair

Introducing New Biolage volumathérapie Cera-Repair Pro4 and Cera-Repair

Revitalize and repair hair while also giving it a natural boost with new Biolage volumathérapie Cera-Repair Pro4, an in-salon treatment, and volumathérapie Cera-Repair, an at-home maintenance treatment.

Applied in-salon after shampooing, new Biolage volumathérapie Cera-Repair Pro4 needs just 5-10 minutes to dramatically improve hair's condition, making it easier than ever for busy women to revitalize their locks while adding virtually no time to salon visits.  Featuring a professional strength concentration of patented Ceramide technology, the formula provides intense cuticle repair without weighing hair down, while ginseng and eucalyptus add long-lasting body, bounce, and volume.  Additionally, the application of Cera-Repair Pro4 via either a soothing or energizing shiatsu scalp massage ensures coverage of every strand while creating a luxurious spa-like experience.

To extend the benefits of Biolage volumathérapie Cera-Repair Pro4 in-between salon visits, Biolage has also developed Cera-Repair. With a less intensive concentration of the patented Ceramides found in the Pro4 treatment, this crème-gel is designed to be used once a week between salon visits, allowing hair to always show its full-bodied side to maximum advantage.  Simply replace regular conditioner with one tube of Cera-Repair for hair that’s amazingly full, healthy, shiny and revitalized from one salon visit to the next.

Biolage volumathérapie Cera-Repair Pro4 will be available in salons in October 2006.  The price of the in-salon treatment will vary by salon, while the Cera-Repair at-home maintenance treatment retails for $14.95/five tubes.  For optimum results, use with other products from the Biolage volumatherapie range: Bodifying Shampoo and Conditioner, Bodifying Crème Gel and Bodifying Spray Gel.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.   Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Matrix Men, Color.smart, Sleek.look, Curl.life, Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth.

For additional information or to locate a Matrix Salon, please call 1.800.6.MATRIX or log onto www.matrix.com/find_a_salon.
 
For additional information, please contact Kim Kulik at ALISON BROD PUBLIC RELATIONS
at 212.230.1800, or Natalie Navarre at MATRIX PUBLIC RELATIONS at 212.973.5374.