January 2007 - INTRODUCING THE NEXT BIG THING: NEW VAVOOM BUST OUT BODY

Innovative Shampoo & Conditioner Lift and Support Your Locks to Create Hair Cleavage

You never see flat, bodiless hair on the red carpet, so why settle for limp locks in your own life? The cult-favorite Vavoom styling range is finally launching its first-ever shampoo and conditioner to help you achieve full hair before you step out of the shower.   The technologically advanced shampoo and conditioner are the newest products to join the VAVOOM line – a salon-exclusive styling collection that now boasts a total of nine products that recharge hair and create bodacious body.

VAVOOM Bust Out Body Shampoo and Conditioner, with NEW V-Lift Support Technology, create a strong foundation of support to build long-lasting body and fullness by lightly padding and pushing hair up for droop-proof volume, texture and dimension. 

• NEW VAVOOM Bust Out Body Shampoo ($13.95/13.5 oz) – lifts and fills out flat hair to help form a full-bodied silhouette that lasts.  V-Lift Support Technology pushes hair up with a weightless styling polymer as ceramides reinforce the hair strand for voluptuous volume, texture and dimension.  Body uplifted.  Style supported. Volume busts out.  This shampoo cleanses away anything that gets in volume’s way to build body, shape and movement into hair, leaving it sumptuously textured, voluminously sexy and shiny.  Safe for color-treated hair.  Developed for all hair types.
  
  
• NEW VAVOOM Bust Out Body Conditioner ($14.95/13.5 oz) – Adds incredible oomph and lift to accentuate voluminous contours.  Perks up shine as light moisturizers tame and detangle with frizz control. Safe for color-treated hair.  Developed for all hair types. Get your body noticed.

“The secret to getting volume that lasts is to build a foundation that primes the hair to create a beautiful style with body and bounce,” says stylist Chrystofer Benson of the Matrix Global Academy. “New VAVOOM Bust Out Body shampoo and conditioner have advanced formulas that prep the hair for a professional result women can achieve at home.”

VAVOOM Bust Out Body Shampoo and Conditioner will be available in salons in February 2007. 

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division.  Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing lines including: Biolage, Vavoom, Color.smart, Sleek.look, Curl.life, Amplify, Shade Memory, ColorSync, SoColor and Opti.smooth. MATRIX professional products are available only in salons.

For additional information or to locate a Matrix Salon, please call 1.800.6.MATRIX or go to www.matrix.com/find_a_salon.
 
For additional information, please contact Kim Kulik at ALISON BROD PUBLIC RELATIONS at 212.230.1800,or Natalie Navarre at MATRIX at 212.973.5257.