March 2007 - Matrix Introduces Prizms.PLUS

For Hair That Will Outshine the Brightest Stars

PRODUCT:
The ultimate triple threat, Prizms.PLUS gets clients “Red Carpet Ready”

DESCRIPTION:
with a lasting coat of luminous color, shine and conditioning before they leave the salon. The hypershine semi-permanent color gloss comes in 14 intermixable shades from Clear to shimmering naturals and vivid bold hues.

TECHNOLOGY:
Color: Ceramides allow for uniform color dispersion. Beautiful tones surround each strand for luminous color.

Shine: Lumaplex TM Technology interplays with light to create multi-dimensional color brilliance. Silicone smoothes the hair follicle and gives hair a hi-gloss shine.

Conditioning: Low level Cationic Surfactant coupled with replenishing Ceramides instantly condition as it colors.

CONVENIENCE:
Key Benefits of Semi-Permanent Color include:
· No Mixing
· Fast Processing time: 10-20 minutes
· No regrowth. Gradually washes out
· Can be applied same day as a relaxer and perm service
· No commitment. Lasts up to 8 shampoos
· Healthy, high shine result

COLOR:
Bold Collection: Bright Yellow, Intense Orange, Zappy Red,

PALETTES:
Vibrant Violet, Ripe Plum

Natural Collection: Black, Cool Brown, Neutral Brown, Red Brown, Natural Red, Natural Copper

Sheer Collection: Clear, White Blonde, Golden Blonde

IN-SALON DATE: March 2007

RETAIL PRICE: $12.00/ 6 oz.

CONTACTS: For additional information, please contact Natalie Navarre at
MATRIX PUBLIC RELATIONS at 212.973.5257.

TIPS FROM THE MATRIX GLOBAL ACADEMY

Two of the Matrix Global Academy’s top educators, Cheryl Nishi and Chrystofer Benson, offer tips about the incredible versatility of the NEW Prizms.PLUS that make it an outstanding addition to any salon dispensary.

Color Customization:  Prizms.PLUS Clear can be used to lessen color deposit in any shade so colorist has complete control with maximum creativity and versatility.

Hyper Shine Service:  Use Prizms.PLUS Clear as an add-on service for a brilliant, long lasting shine. It’s also a great way to increase service dollars.

Same Day Service: Safe to use after Relaxing, Straightening, or Perming for ultimate client convenience.

Color Refresher: Ideal for refreshing between permanent color services, or after perms if there’s fading. Choose the Prizms.PLUS shade nearest to client’s hair color.

Color Shy Clients:  Prizms.PLUS is perfect for clients who are color shy because there’s no commitment! It’s an easy point of entry for clients who are curious about trying color.

Men:  Prizms.PLUS is a great product for men because it offers gray blending, low commitment, quick service and no visible regrowth.

Gray Hair: Prizms.PLUS White Blonde balances unwanted yellow tones in gray hair.