May 2007 - LIMITED EDITION BIOLAGE SUNSORIALS

Introducing NEW Protective Sun Gel and Daily UV Hair Mist

The Best-Selling Range Splashes Back Into Salons…
Just In Time For Summer!

It’s back to the beach for Biolage.  Hot off the heels of last year’s incredibly successful introduction to U.S. salons – and beaches – the best-selling Biolage Sunsorials line is back by popular demand for a limited-time starting this June. This European salon secret will return in time for summer, to protect and repair hair from against the harmful effects of sun, salt and chlorine.  And this year’s lineup, with the addition of new Protective Sun Gel and new Daily UV Hair Mist, is sure to make a splash. 

Originally developed for beachgoers on Italy’s sun-drenched coasts, Biolage Sunsorials boast a unique combination of antioxidant-rich sunflower seed extracts and scientifically-advanced UV filters to battle environmental damage. These products are perfect for daily use on all hair types, thanks to lightweight formulas that condition and protect hair without weighing it down. For the roughly 60% of American women that color their hair, Biolage Sunsorials are ideal as all five products contain UV filters to help protect hair from the harmful effects of the sun and are safe for color treated hair. Luminescent textures and a beachy coconut twist on Biolage’s famous fragrance guarantee a luxurious sun experience. 
 
The Limited EditionBiolage Sunsorials product range includes:

• NEW Protective Sun Gel ($13.95) – this lightweight styler creates defined, high-shine, wet looks as it shields against damage. Creates a wet look when applied to damp hair, or glossy definition and control when applied to dry hair.
• NEW Protective Daily Mist ($13.95) – a light mist formulated with a blend of anti-oxidant Vitamin E and reparative ceramides for protection and strength and designed for everyday use. Leaves hair feeling clean and natural while protecting color against the elements.
• After Sun Shampoo ($12.95) – this gentle formula removes salt and chlorine without stripping hair color, while also providing lightweight conditioning polymers and restoring hydration and shine for soft, silky and manageable hair.
• Sun Repair Treatment ($13.95) – an indulgent, antioxidant-rich treatment that mends hair via a dual-action (internal and external) system, leaving tresses smooth and tangle-free.
• Protective Hair Oil ($13.95) – this water-repellant mist relies on Vitamin E oil to prevent the drying effects of sun, chlorine and saltwater, and to give hair extra shine and moisture.

Limited Edition BIOLAGE Sunsorials will be available in salons nationwide beginning in June 2007 while supplies last.   To locate a Matrix salon, please call 1.800.6.MATRIX or log onto www.biolage.com.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division.  Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Curl.life, Amplify, Shade Memory, ColorSync, Logics, SoColor and Opti.smooth. MATRIX professional products are available only in salons.

For additional information, please contact Kim Kulik at ALISON BROD PUBLIC RELATIONS at 212.230.1800, or Natalie Navarre at MATRIX PUBLIC RELATIONS at 212.973.5257.