January 2008 - KEEP YOUR HAIR IN MINT CONDITION

Introducing BIOLAGE scalpthérapie Cooling Mint,  
A New Product Range to Invigorate the Scalp and Senses

If you need a quick fix, skip that second cup of coffee, and instead, reach for your shampoo and conditioner to help get you going in the morning.  Biolage introduces scalpthérapie Cooling Mint, a new, good for you hair care cocktail for normal to oily hair to awaken the senses with a minty fresh sensation.  

As the first launch in the #1 salon hair care brand’s new scalpthérapie range, a comprehensive line of sensorial solutions to treat and nourish the scalp, scalpthérapie Cooling Mint balances and invigorates a normal to oily scalp so the hair looks smooth and feels refreshed.  All of the scalpthérapie Cooling Mint products contain a unique Bio-Cushion Complex™ - a fusion of Green Tea for toning, soothing Mallow Root and protective Aqua Oils that expand into quilted droplets to form a protective cushion again stress irritants.  Biolage scalpthérapie Cooling Mint also boasts the perfect mix of ingredients to purify and revive the scalp.  Glycerin absorbs oil to normalize the scalp, while a blend of mint and kola nut stimulate and energize the scalp with an uplifting, refreshing sensation.

BIOLAGE scalpthérapie Cooling Mint provides the stimulating regimen you need to revitalize the hair and scalp and control oil at the root:

• Cooling Mint Shampoo ($13.95 / 13.5oz) – Use daily to control a normal to oily scalp
• Cooling Mint Conditioner ($15.95 / 13.5oz) – Use daily to control a normal to oily scalp
• Oil Control Treatment ($15.95 / 4.2oz) – Use as often as needed throughout the day for additional oil control

“Research shows that 22% of women* and 34% of men* suffer from an oily scalp and hair,” said Jennifer Volpi- Director of Marketing, Biolage.  “Finally, new BIOLAGE scalpthérapie Cooling Mint provides a quick and effective solution to keep an oily scalp under control so your hair looks fresh all day long.”

BIOLAGE scalpthérapie will be available at salons in January 2008.  To locate a Biolage salon please call 1.800.6.MATRIX or log onto www.biolage.com.  Please note, Biolage professional hair care can only be guaranteed authentic when purchased from authorized retailers.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us using the information below.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Shade Memory, Matrix Men, ColorSync and SoColor. MATRIX professional products are available only in salons.

For additional information, please contact Kim Kulik at ALISON BROD PUBLIC RELATIONS at 212.230.1800, or Natalie Navarre at BIOLAGE PUBLIC RELATIONS at 212.973.5257.

* US Study 1: 2000 Study of Female Hair Care Practices (US Multi-sponsor Surveys,  in 2001 Syndicated Report on Beauty Trends and the Salon Market (Trend Spotting, Table 2.4 - 2.6).  Source: 2003 Gallup Study of Men's Hair Care Practices, Multi-sponsor Surveys, Inc. (table 7.3)