April 2008 - SHAPE UP & SWITCH OUT

Flex Your Style with Two NEW Shapemaker Shaping Sprays
and Switch Flicks from VAVOOM

From stilettos and skinny jeans to flirty dresses, your look changes from day to day, so why should your hairstyle be locked into place? Now, VAVOOM is launching three new styling essentials that allow your hairstyle to change as frequently as your wardrobe does.

TWO NEW VAVOOM SHAPEMAKER SHAPING SPRAYS stretch the limits of re-workability with an ultra-touchable formula that leaves hair soft with brilliant shine. New patent pending Rapid Reshape Technology combines a silicone with negatively charged anionic resin for a strong but flexible hold that sprays on ultra-clean and dries in seconds so you can style and re-style without stickiness or flaking. VAVOOM SHAPEMAKER SHAPING SPRAYS feature an extra fine mist with super hi shine that’s radiant, never dull. The humidity-resistant formula ensures that your hairstyle will never fall flat, no matter what look you want to achieve. With two NEW working sprays and two hold levels to choose from, there is a VAVOOM SHAPEMAKER SHAPING SPRAY for everyone and for every hairstyle.

If you’re looking to add an edge to your hairstyle, NEW SWITCH FLICKS is a versatile styler that acts like a wax on dry hair to create separated, fractured, defined effects.  And that's not all ... on wet hair SWITCH FLICKS acts like a gel that can be used to mold or sculpt with soft control.  SWITCH FLICKS is weightless so it can be reapplied throughout the day to create any desired effect.

VAVOOM’S NEW must-haves for the latest in shine enhancing hold and flexible styling include:

• VAVOOM SHAPEMAKER SHAPING SPRAY Medium Hold
  Suggested Retail Price:  $15.00, 11.3 oz
• VAVOOM SHAPEMAKER SHAPING SPRAY Extra Hold
  Suggested Retail Price:  $15.00, 11.3 oz
• VAVOOM SWITCH FLICKS
  Suggested Retail Price:  $16.00, 3.4 oz

VAVOOM SHAPEMAKER SHAPING SPRAYS and SWITCH FLICKS will be available in salons in August/September 2008.  To locate a VAVOOM salon please call 1.800.6.MATRIX or log onto www.matrix.com. . Please note, VAVOOM professional hair care products can only be guaranteed authentic when purchased from salons.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us using the information below.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Shade Memory, Matrix Men, ColorSync and SoColor. MATRIX professional products are available only in salons.
 
For additional information, please contact Kim Kulik  at ALISON BROD PUBLIC RELATIONS
at 212.230.1800, or Natalie Navarre at MATRIX at 212.973.5257.