April 2008 - BIOLAGE JOINS THE FIGHT AGAINST GLOBAL WARMING...

Get Salon Beautiful and Give Back With Six New Limited Edition Gift Sets

Every year, the average American emits approximately 20 tons of carbon dioxide – hardly a small amount of damage to the environment.  By planting trees to offset or “zero out” carbon dioxide emissions, Go Zero – an initiative of The Conservation Fund – is working hard to restore wildlife habitats, provide recreational space and vastly improve water and air quality.  Now, Biolage is making it easy to celebrate natural beauty inside and out…

Get gorgeous and support Go Zero with BIOLAGE and The Conservation Fund’s limited-edition haircare gift sets available at salons nationwide starting in April 2008.  BIOLAGE has joined Go Zero in its efforts to combat global warming and now consumers everywhere can too – just by going to the salon.

BIOLAGE gift sets are 100% recyclable and produced using natural fibers that are energy efficient and carbon friendly.  Each set contains a shampoo and conditioner and a free 8.5 oz limited-edition Biolage Hydrating Body Balm.  For each gift set sold, Biolage will donate a portion of the proceeds to The Conservation Fund’s Go Zero campaign.

To generate additional support for the case, consumers can visit conservationfund.org to make their own Go Zero donations.  For every $5 donated, one native tree is planted to offset carbon dioxide emissions.

Since 2000, Go Zero has restored nearly 20,000 acres and planted more than 8 million trees, capturing an estimated 9.5 million tons of carbon dioxide equivalent from the atmosphere.  Just one tree can trap more than one ton of carbon dioxide equivalent from the atmosphere – enough to offset the emissions from a road trip from Maine to California.

Help save the environment one tree at a time. Visit matrix.com or conservationfund.org to GO ZERO.

Price: $26.00 (for each set), available at hair salons nationwide.  To locate a Biolage salon, please log onto www.biolage.com or call 1.800.6.MATRIX.  Please note, Biolage professional hair care products can only be guaranteed authentic when purchased from salons.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us using the information below.

MATRIX, the leading professional haircare and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Shade Memory, Matrix Men, ColorSync and SoColor. MATRIX professional products are available only in salons.

For additional information, please contact
Kim Kulik at ALISON BROD PUBLIC RELATIONS at 212.230.1800
or Natalie Navarre at 212.973.5257
at MATRIX PUBLIC RELATIONS.