August 2008 - DON'T FLAKE ON STYLE

Introducing New BIOLAGE scalpthérapie Antidandruff, A Fresh Solution For Unfashionable Flakes

Is your dandruff the only thing standing between you and a closet full of basic black?  If you’re ready to put flakes behind you for good, Biolage introduces scalpthérapie Antidandruff, an invigorating new way to fight the daily discomforts of dandruff and scalp irritation that is also safe for color-treated hair.

New scalpthérapie Antidandruff soothes the scalp and banishes flakes by utilizing Biolage’s unique Bio-Cushion Complex™ -- a fusion of Green Tea for toning, soothing Mallow Root, a gentle, non-stripping astringent that cares for color treated hair, and protective Quilted Aqua Droplets that form a protective cushion against stress irritants.  And most importantly, scalpthérapie Antidandruff also contains FDA-approved Pyrithione Zinc to effectively control and prevent dandruff.

BIOLAGE scalpthérapie Antidandruff provides a comprehensive regimen to help rid your scalp of flakes, relieve dryness and irritation as well as care for your color-treated hair:

1. NEW Antidandruff Shampoo ($14.00 / 13.5oz) – Use daily to relieve the discomforts of dandruff and scalp irritation and prevent recurrence.
2. NEW Antidandruff Conditioner ($16.00 / 13.5oz) – Use daily to condition hair and relieve the discomforts of dandruff and scalp irritation and prevent recurrence.
3. NEW Antidandruff Treatment ($16.00 / 4.2oz) – Lightweight daily leave-in treatment designed to help eliminate the symptoms and the recurrence of dandruff.

“Research shows that 25% of women and 36% of men suffer from dandruff,” said Michele Johnson: Senior Vice President of US Marketing for Matrix.  “New BIOLAGE scalpthérapie Antidandruff offers men and women everywhere a simple yet effective solution for achieving flake-free hair so unsightly scalp issues are never given a second thought.”  

BIOLAGE scalpthérapie Antidandruff will be available at salons starting June 2008.  To locate a Biolage salon please call 1.800.6.MATRIX or log onto www.biolage.com.  Please note, Biolage professional hair care can only be guaranteed authentic when purchased from authorized retailers.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.  For further information, please contact us using the information below.

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of haircare, haircolor and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Shade Memory, Matrix Men, ColorSync and SoColor. MATRIX professional products are available only in salons.

For additional information, please contact Kim Kulik or Tina Spaic at ALISON BROD PUBLIC RELATIONS at 212.230.1800, or Natalie Navarre at 212.973.5257 at MATRIX PUBLIC RELATIONS.