August 2008 - POWER TOOLS

Introducing Two New Styling Aids From MATRIX MEN

Finally, men are getting the options they deserve.  From hair gel and putty to pomade and wax, MATRIX MEN is helping guys everywhere power-up their style with the launch of Switch Up Gel-Wax and Clean Shine Pomade. 

These two new haircare tools will jump-start your grooming routine.  Like the other all-star products in the MATRIX MEN Style Control System, new Switch Up Gel-Wax and Clean Shine Pomade boast a unique Style Control Agent that transports styling polymers and refreshing moisturizers to the hair while building manageability and control in every step.  MATRIX MEN Switch Up Gel-Wax and Clean Shine Pomade also contain a natural Ener-G complex of Ginseng, Guarana and Electrolytes to invigorate hair.

MATRIX MEN Switch Up Gel-Wax™

1. (3.4 oz, $14.00) – a versatile hybrid formula

The new Switch Up Gel-Wax is a softer formula than the All-Style Wax.  It acts as a gel on wet hair and a wax on dry hair. This medium hold formula creates strong structure and exceptional texture and blends easily with all hair types. 

MATRIX MEN Clean Shine Pomade™

1. (1.7oz, $11.00) – a water-based, light hold grooming pomade

This light hold pomade formula creates hi-def separation and unstoppable shine.  Use on damp or dry hair and style as desired.

New MATRIX MEN Switch Up Gel-Wax™ and Clean Shine Pomade™ will be available at salons nationwide in Summer 2008.   To locate a Matrix salon, please call 1.800.6.MATRIX or log onto www.matrix.com.

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Shade Memory, Matrix Men, ColorSync and SoColor. MATRIX professional products are available only in salons.

For additional information, please contact:
Kim Kulik at ALISON BROD PUBLIC RELATIONS at 212.230.1800 or
Natalie Navarre at MATRIX at 212.973.5257.