(New York, New York) Matrix is pleased to introduce their new and unique loyalty program, MATRIX C.R.A.F.T. REWARDS.  Designed to recognize and reward each salon for their passion and dedication to Matrix, MATRIX C.R.A.F.T. REWARDS will serve to help salons grow their business and provide them with an opportunity to work closely with their local Distributor Sales Consultant to best leverage all that the program has to offer.  Additionally, upon enrollment, salons will join Matrix in the fight against diversion by signing an anti-diversion pledge.

“C.R.A.F.T. Rewards is the best loyalty program in the industry - Salons and stylists who will be part of it will be more and more successful as a result of this renewed partnership with Matrix. Through C.R.A.F.T. Rewards, Matrix will be able to support their business with customized education, exciting merchandising, a great variety of professional tools and additional marketing funds that will drive traffic to their salons.” – Francesca Raminella, Matrix General Manager and Senior Vice President.

As a member of the MATRIX C.R.A.F.T. REWARDS program, each salon will have the opportunity to earn valuable points for every dollar that is spent on Matrix products.   To further support the heart and soul of the industry, its color business, each salon will earn double points on all Matrix color purchases in addition to special bonus points on select new products.

The comprehensive menu of salon focused MATRIX C.R.A.F.T. REWARDS includes but is not limited to:

• Matrix Global Academy Courses, including C.R.A.F.T. Color Mastery
• In-Salon Education
• Professional Tools
• Matrix Merchandising
• Matrix Signature Apparel
• Backbar

As a salon’s purchases grow with Matrix, so do their rewards.  Members who reach Elite status will be rewarded with custom benefits aimed at growing and promoting their business. 

MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Matrix Men, Color Sync and SOCOLOR. MATRIX professional products are available only in salons.
For additional information, please contact Alice Corey at 12.973.5249 at MATRIX PUBLIC RELATIONS or Natalie Navarre at MATRIX PUBLIC RELATIONS at 212.973.5257.