September 2008 - VAVOOM STYLE UNCENSORED TOUR

August 18, 2008 (New York, New York) Vavoom is HOT Red Hot! The hottest educational event to hit the road - Vavoom kicked off its first ever Vavoom Style Uncensored Tour this summer with an exciting five-city educational road show which opened in Chicago July 14th. More than 550 MATRIX C.R.A.F.T. Rewards Stylists gathered together for an evening of inspirational education taught by MATRIX Artistic Designers Nick Stenson and Ammon Carver. Set in the nation’s hottest clubs, Stenson and Carver inspired stylists to take their craft to a new level through 4 new styling techniques featuring recently launched products from Vavoom.

The Vavoom Style Uncensored Tour visited - Chicago, Houston, Los Angeles, Miami, and NYC. Stylists started the evening with a cocktail hour sipping on Vavoom signature drinks, snacking on Vavoom signature hors d’oeuvres and taking their pictures on a custom red carpet. Following the cocktail hour Matrix Artistic Designers Nick Stenson and Ammon Carver led stylists step-by-step through four inspirational styling techniques followed by a runway show.  Attendees left the event inspired and with gift bags which included, complimentary product, step-by-step brochure, and C.R.A.F.T. Education literature.

TESTIMONIALS

“Loved the event.  I’m going to do my own in-salon Vavoom event.” (Aimee-Chicago)

“I was considering buying Big Sexy but wanted to see what Vavoom had to offer; after tonight, I’m going to buy ShapeMAKER” (Patty-New York)

MATRIX, the leading professional haircare and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Shade Memory, Matrix Men, ColorSync and SoColor. MATRIX professional products are available only in salons.
                                   
** Photos available upon request **

FOR ADDITIONAL INFORMATION PLEASE CONTACT:

NATALIE NAVARRE AT MATRIX PUBLIC RELATIONS
212.973.525 / nnavarre@matrix.com