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September 2007 - Top Magazines Vote Amplify Stylers 'The Best of Beauty'

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On September 17, Allure Magazine - the beauty authority - held their annual Best of Beauty awards in Manhattan. The editors' top pick for Best Wave Enhancer - NEW Amplify Full Body Texturizer, which "endows waves with easygoing volume and piecey texture that usually can only be found at the beach". Allure editors tested more than 2000 products and picked 187 winners across all categories: hair, nail, fragrance, body, base, lips, eyes, and skin.

The October Best of Beauty issue hits newsstands September 18th. This one issue alone historically sells 57 million products each year to American women who are perpetually in a search for honest information on what truly works. Last but not least - the 400 industry influencers in attendance went home with Vavoom Gold Heat products in their gift bag.

Also on newsstands September 18th: More Magazine's October Best of Beauty issue - the best product for the over-40 set, chosen by experts in the field. For the hair category, 5 top over-40 hairdressers chose their favorite products. Top again was Amplify - this time the NEW ThickLift Liquid Volumizer. According to judge Kim Serratore, the stylist for CBS This Morning, "This leave-in gel is great for the new cut my over-40 clients want most: the short, sexy Ellen Barkin bob. It gives you tons of body but no sticky residue."

Congratulations Matrix!