With the fact that I make a lot of changes to my color, my hair is very distressed and often brittle and dry. Biolage Age Rejuvenating Shampoo leaves my hair feeling cleansed but soft, and with the rice protein, lycopene, and Omega 3 oils, the nutrients that have been stripped from my hair are replaced. My hair is healthy and shiny again!

You knocked this one out of the park. I have not been so impressed by a product in a long time.The omega 3 and lycopene complex must really work because it makes the most malnourished hair feel great . Thats impressive !! Great job

For something so new to the Matrix family,the results are incredible. Rejuvinate says it all! My clients young and older love it! They say,"My hair has never felt so good!"

This is the most amazing shampoo because it leaves the hair feeling healthy and strong and with a incredible shine.

I have never worked with a shampoo that leaves the hair in such wonderful condition as well as not adding any weight.

truely the best shampoo I have used on my hair. I am in my early 40's and its great to know that this product is addressing all of my concerns I was having with my hair. LOVE my shiney, strong hair!

As someone in their 30's now(UGH) I can really see the changes in my hair! The Rejuvatherapie line is a great addition to the Biolage line! I love how my hair feels after I shampoo... it feels clean but yet soft! I color my hair and flat iron everyday and I truly felt a difference in the condition of my hair after using this shampoo!!!